Legal
Advertising & Boost Policy
Last updated: November 11, 2026
1. Why we show ads
HUMN is funded by advertising so that joining, posting plans, joining Circles and messaging stay free. Ads must help people do something in real life — go to an event, visit a place, join a plan. They are never allowed to change who you are matched with or which members you see.
2. How ads are labelled
- Every paid placement is marked Sponsored or Boosted and shows who paid for it.
- Ads appear only in clearly separated slots: between stories, in the Feed, in Explore and, for content with a location, on the map.
- Ads never appear inside your private conversations.
3. Boosts: how they work and what they cost
Any member can boost their own post, plan or event. You choose a daily reach band (from 500–1,499 up to 15,000–21,999 local people a day) and a duration from 1 to 30 days. The price is shown before you pay and is calculated as the number of days multiplied by the daily rate of the chosen band.
- Reach numbers are estimates of how many people may see your boost, not a guarantee of views, taps or attendance.
- Placements are chosen automatically for best performance; the map is used only when your content has a location.
- A boost starts only after the payment is confirmed. Payments are processed by our payment provider; we do not store your card details.
- You can see impressions and taps for your boosts. Prices may change for future boosts, never for one you have already paid.
4. Targeting — what advertisers can and cannot use
Advertisers reach people by area and by the type of activity in the content. Ads are shown by approximate area only; advertisers never receive your exact location.
- We never sell your personal data, messages, contacts or precise location.
- Advertisers never see who individually saw or tapped their ad — only totals.
- We do not allow targeting based on health, religion, sexual orientation, ethnicity, political views, finances or other sensitive characteristics.
- We do not show ads targeted at minors; the Service is for adults 18+.
- You can manage personalised ad settings in your account settings.
5. What ads may not contain
- Illegal products or services, weapons, drugs, tobacco or vaping products, adult content or escort services.
- Gambling, crypto investment schemes, get-rich-quick offers or misleading financial claims.
- Fake events, false scarcity, misleading prices or links that do not match the ad.
- Discrimination, harassment, hate, or content that encourages unsafe meetups.
- Alcohol ads must follow local law and are shown only to adults of legal drinking age.
Ticket and website buttons must link to secure (https) pages that match what the ad promises.
6. Review and removal
We may review, refuse, pause or remove any ad or boost that breaks this policy, our Terms of Service or the law, and we may suspend accounts that repeatedly do so. If an ad is removed for breaking these rules, the remaining paid period may not be refunded. Members can report any ad with the in-app report tools.
7. Venue and business partners
Venues and businesses can run campaigns and offers for small groups. Partners see only aggregated, anonymous results, and any partner reward or payment is tied to verified real-world visits rather than to individual member data. Partner offers are always labelled.
8. Changes
We may update this policy as the product changes. The date at the top shows the latest version. Continuing to advertise after an update means you accept the new version.